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I’ve been so excited to share another secret weapon on my team with you: marketing strategist and owner of MK Digital Co., Mallory Majcher. Mallory has been the peanut butter to my jelly as I have helped her implement systems so she can continue to grow her agency and move easily into her CEO role. Likewise, she has brought the vision for my brand to life more than once rebranding.
One of Mallory’s biggest hurdles in her business has been learning how to move out of being a freelancer and into being a CEO. On the show today, we dive a little deeper into that journey and what has been critical for her success and flexibility. Though we have done a lot of work in this area to get systems in place so she can add to her team, we talk through a couple more suggestions and action items that could be helpful.
More about Mallory Majcher
Mallory is a creative problem solver with a competitive fire. At her core, she cares about helping her clients tell their most compelling and authentic story to spark conversations that change the way customers talk about their brand.
Using her marketing strategy and leadership experience, she helps businesses discover the heartbeat of their brand while building a unique identity to showcase their story and engage their audience.
Lover of wine, puppies, and Texas (#HookEm)! Non-lover of blow drying her hair and cleaning out the refrigerator.
In this episode you’ll learn:
- Some reflections on what outgrowing a brand or system can mean
- Mallory’s best business advice
- How planning out the week or day’s work in advance can maximize productivity the following day
“My biggest struggle that I didn’t even know was going to be a struggle coming into owning my own business was the systems, processes, and organization and how they played into the different aspects of my business. Now I have been able to start putting the pieces together in a way that make sense to my brain so I can start to delegate more and move into the CEO role.”